Today’s insight journey led me to the idea that gourmet is all in our minds. It never ceases to amaze me how often I encounter the word “gourmet” in front of food and beverage items while I am out and about. The details of the locale may vary – the type of cuisine proffered, the location of the establishment, and even the price point – but nowadays it seems that the positioning of the word “gourmet” in front of food and beverage items is over-used and ever-present code language for “special,” and a purported justification for excessive price gauging.
However, the reality is that food is food and beverages are beverages. Yes, the ingredients used and attention to detail shown may vary, but gourmet food and beverages those variations do not make. Food and beverages can certainly be good, great even, tasty, reasonably priced, expensive, unsuitable for consumption, and just about any other colorful descriptor, but gourmet, not quite.
So, since the idea of food and beverages being gourmet is all in our minds, then the next time that you prepare your specialty meatloaf or your version of Chilean sea bass, why not have a little fun and utilize the word “gourmet” when sharing your meal with others? You just might get a kick out of it. #lovebythedrop